THQ reorganization places major focus on social games

With just 9,000 monthly active users across its entire catalog of Facebook games (according to AppData), it's easy to say that THQ has plenty of climbing left to do to make a stand in the social space. With its upcoming MargaritaVille Online game for Facebook, it's clear that THQ has seen the light, but that light might turn into a giant beacon after the company's recent reorganization.

In a recent press release, THQ announced that the company will place its focus into four major digital areas, one of which is social gaming. In fact, the social gaming space actually comes in at number two on the four-part list (number one being an increased focus on established IP like Saints Row). In terms of social games, the company wishes to "create a critical mass of users on social media platforms such as Facebook and mobile platforms, including iOS and Android(TM), using THQ-owned or branded content, such as the upcoming fall release of Margaritaville(R) Online, based on Jimmy Buffett's popular brand."

So what does this mean for the end-user? If I had to make an educated guess, I'd wager that we'll likely see a slew of side-games released on the service in the same way as EA's Dragon Age: Legends was released; that is, games that tie-in to the console versions of THQ's new titles, offering players incentive to play the Facebook game as well. Of course, if MargaritaVille takes off, we could see plenty of other branded or at least original titles released in the future as well. If anything, it almost seems as though THQ is dedicated enough to the social gaming space to throw tons of games at the wall and see which ones stick. Either way, we'll make sure to keep track of THQ's continued social gaming efforts, and will bring you all of the news on MargaritaVille as soon as we know more.

Which THQ franchises would you like to see given social games? Would you play social games on Facebook if you were given items back in the console games as rewards? Sound off in the comments.

Jimmy Buffett will tie Margaritaville Online to the real deal

In likely the most obvious brilliant move into Facebook games yet, Jimmy Buffett is hard at work with publisher THQ and Vancouver, BC-based developer Exploding Barrel Games on Margaritaville Online. (Though, why the game isn't simply known as "MargaritaVille" is beyond us.) In an interview with CNN, the legendary performer, author and songwriter spilled the salt, so to speak, on when the game will release and what it will be like.

According to Buffett, Exploding Barrel Games and THQ are looking at an October release to coincide with the end of his Las Vegas tour. As we already know from its initial announcement, the game will feature full 3D visuals, but Buffett revealed to CNN that players will first arrive in Margaritaville on a boat (of course) at Captain Tony's Bar. This game follows Buffett's songs, but goes even further to explore the stories within the world he has created over nearly 40 years.

The songwriter revealed that he hopes to connect the Facebook and iPad game to his existing Margaritaville restaurants and hotels via virtual goods purchased in the game. However, he has even more ambitious ideas for Margaritaville Online. "I'm toying with ideas of taking it into the real world, where you could have a battle of the bands, or you could have people play in our band," Buffett told CNN. "That's the kind of involvement that I'm looking at in the future."

Gallery: MargaritaVille Online on Facebook
Buffett will directly involve himself in the game beyond his music, which players will be able to listen to in-game. Parrot Heads will be able to directly interact with Buffett in the game, though there's a catch. "But you won't see my real name," Buffett revealed to CNN. "I'll sneak in. I already have my pseudonyms picked out, because I know they'll track me quick." We might not be able track the virtual Jimmy Buffett just yet, but we'll be tracking the release of this game ... just after this margarita.

Are you excited for Jimmy Buffett's big break on Facebook? What else do you hope to see in this social rendition of his tasty liquor-soaked world? Sound off in the comments. 13 Comments