Showing posts with label venturebeat. Show all posts
Showing posts with label venturebeat. Show all posts

Monday, January 9, 2012

RockYou buys Playdemic in race to catch up to larger developers

In its second acquisition in little over a month, Calif.-based social game developer RockYou says that it will buy Playdemic, VentureBeat reports, for an undisclosed amount. A development studio based in England, Playdemic is home to 16 employees, bringing RockYou's total pool of employees to 170 total. The buyout reflects the company's new strategy of developing games more quickly in 2011, said RockYou COO Lisa Marino.

Marino said in an interview that the company hopes to put out eight to 10 social games this year alone, according to VentureBeat. And RockYou has some catching up to do considering the developer didn't publish a single game in 2010, looking to Zoo World for growth. As for Playdemic, the studio's first game, Gourmet Ranch (pictured), is home to 550 thousand players, but RockYou at the moment is more concerned with bringing on teams that clearly know how to develop and publish a game, according to VentureBeat

RockYou not only has some catching up to do with itself, but with everyone else. This news creeps out from under the shadow of CityVille reaching 100 million monthly players, whose creator holds four of the top five apps on Facebook. In order to potentially compete, the company did some major restructuring in 2010. RockYou CEO Lance Tokuda stepped down last year while the company bought TirNua, a company that creates 3D Facebook games. Hopefully, RockYou's efforts will pay off in 2011. With at least eight social games on the way and two brand new development teams, the company has plenty of chances to move up in the ranks.

Thursday, October 6, 2011

Could Adobe Flash 11 make 3D the norm in Facebook games? [Video]

Well, it's certainly a possibility. VentureBeat reports that Adobe Flash, the software used by developers to create most of the Facebook games you play right now, will be updated to Version 11 this October. The new version of Flash will include something gamers, critics and industry folk alike have clamored for: 3D graphics. Namely, 3D graphics with no downloads.

San Jose, Calif.-based Adobe's goal is to get 3D gaming in front of 1 billion online gamers. Adobe evangelist Andrew Trice said that this new version of Flash can easily integrate with Facebook's social features. This could help bring (in theory) Adobe's vision of "the game console on the web" to life.

"With this milestone release Adobe pushes the envelope of what is possible on the web with a typical PC and opens up a new world of immersive, high-performance gaming experiences," said Adobe VP and GM of Platform Danny Winokur. Adobe should reworded that statement to say "Facebook" rather than "PC," because that's exactly where the company seems to be looking.

Another part of Adobe's announcement worth noting is that through its Adobe Air software, developers will be able to create games that are cross-platform--even on Apple's iOS, which is notorious for omitting Flash support from its iOS devices. This means that (again, in theory) you could enjoy social games that look and play no different on Facebook than on your iPhone.

And they'll both be directly connected, because (for a third time, in theory) they would be the same exact game. In fact, the company looks to have Adobe Air-powered games on over 1 billion mobile devices by 2015. But whether 3D gaming will become the norm on Facebook is ultimately up to the developers, some of which have turned to software like Unity to make it happen.

However, Unity requires a download from the user to work, something not many Facebook gamers are down with. This is especially considering how wary users like FarmVille fans are already of developers potentially encroaching on their privacy. The fact that 3D gaming in Flash will require no download is certainly a boon against its 3D competitors.

If developers take full advantage of this brand spankin' new Flash, it has the potential to push Facebook gaming into the same arena as console gaming. You know, if HTML5 doesn't take off first. The video below shows what your Facebook games could be like in the not-so-distant future with Adobe Flash 11.


[Image Credit: MacLife]

Are you excited that 3D gaming could hit Facebook in a big way? Do you think 3D games could become the norm on Facebook like they have on consoles? Sound off in the comments. 2 Comments